Aumaria Caldwell, the owner and creator of Ryan Raee Boutique, started the online store in honor and memory of her mother. After losing her mom, Aumaria decided to move forward with her mom's dream of owning a boutique. Her mother originally owned a business called Here Comes the Gowns. Her mom empowers women's fashion by offering elegant clothing. Her mom held parties at women's homes to show off the gowns and would take her daughter with her. Aumaria cherished that time with her mom. Aumaria wanted to continue the business after she lost her mom, but it was not possible.